BOOK: CHANGING FACE OF THE INDIAN FASHION INDUSTRY
"As Indians become wealthier, their standards are more exacting and the industry is gearing up for just that and will continue to do just that.”
"In today’s day and age, a new India is dictating its fashion preferences and celebrating a freedom of choice and budget.”
ABRAHAM AND THAKORE
"The shifts in sensibility simply mirror the incredible social changes we are witnessing here continuously. These are exciting times. Fashion merely holds up a mirror to society."
The book is an anecdotal mapping of the Indian fashion industry from its inception to how it has evolved over the years.
Not long ago purchasing clothes from the gali wallah’s in the by-lanes of our city was typical for everyone. After opening up of the economy and the beginning of the period of liberalization in India, fashion transformed to glitzy showrooms on the Indian urban map. International brands started selling basic clothing and designers started mushrooming in the cities. A perceptible paradigm shift of the great Indian consumer and the subsequent arrival of media channels, transformed the face of fashion in this country.
Through the course of the book we will hear tales of the Indian fashion industry that is being reinvented on the run by a newly developed market and the economic climate. It will seek to provide an incisive view of how fashion made its way into the country, how people received it and how it became one of the most vibrant and visible creative industries in India. The book talks about evolution in the industry through the voices of the people who were and are part of this ongoing process of change (Designers).